In 2007, Portland Roasting decided to rebrand their 10-year-old company to better align their company philosophy with their visual representation. The imagery of the new design reflects their tradition of supporting the grower, the farm, the land — through their business practices. Evoking new growth and all its potential, we sought to capture the elemental spirit of coffee. The new brand communicates a sophisticated, educated, eco-conscious roastery with big ideas about changing the world. They are modern, but not trendy. Their roots are home-grown, but their vision is far-reaching.
We continue to do all graphic design and marketing for the company, as well as the upkeep on the website (built in collaboration with Concrete CMS).
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